Build an Agency That Pays You
Melissa Lohrer and Meredith Fennessy Witts talk pricing, profit, hiring, and sales for the founders of creative and marketing agencies. Over 50 episodes, ranked in the top 10% of podcasts worldwide.
The Business Side of Running an Agency
Most agency founders are excellent at the client work and were never taught the business side. Agency Darlings covers that side: how to price, how much to pay yourself, when to hire, and how to fill your pipeline without discounting.
Melissa spent 13 years inside agencies before founding Waverly Ave Consulting. Meredith is a fractional CFO who has worked with more than 50 agency founders through Le Chéile. Each episode draws on that client work.
Recent episodes cover why price shoppers cost you more time than they are worth, how to raise your rates and cut the clients who aren't worth keeping, and why so many founders end up as the lowest-paid person on their own payroll.
The Problem We Solve
Your agency is busy and revenue is good, yet your own paycheck hasn't kept up, and you're working more hours than anyone on your team.
What You'll Hear
Pricing models, profit margins, hiring and delegation, positioning, and how to keep your pipeline full, with specific examples from agencies.
Who This Is For
Founders of creative and marketing agencies, most of them women, many of whom never planned to start an agency in the first place.
Why Listen
Both hosts advise agency founders for a living. Each episode gives you their thinking on one problem in about 45 minutes.
Start With These
Your Guides
Between them, Melissa and Meredith have more than 25 years of experience building agencies.
Meredith Fennessy Witts
Founded Le Chéile in 2019. Has worked with over 50 agency founders to help narrow their ICP, rightsize their offering suite and pricing, align the team, and maximize founder pay. LinkedIn
Melissa Lohrer
Founded Waverly Ave Consulting in 2022. After 13 years inside agencies, she works closely with founders to intentionally build better businesses and scale beyond seven figures. LinkedIn