Niching
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Money
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Offer Suites
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Slow Seasons
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Niching 〰️ Money 〰️ Offer Suites 〰️ Slow Seasons 〰️
As we wrap up this season of Agency Darlings, we’re closing with an inspiring conversation with Carrie, the founder of a thriving social media agency. She takes us through her journey of building and scaling her business from the ground up, sharing the challenges, victories, and lessons learned along the way. Carrie dives deep into the importance of having a long-term vision, balancing the emotional side of selling, and developing the resilience and confidence needed to succeed as an agency founder - especially for women navigating this industry.Episode 10 - Secrets to Selling an Eight-Figure Agency - Behind The Scenes With Carrie Kerpen
Episode 9 - Building an Authentic Sales Process That Works FOR You
Selling doesn’t have to feel salesy - it just needs to feel like you.
In this episode of Agency Darlings, we’re breaking down how to create a winning sales process that’s structured, authentic, and effective. From qualifying leads to confidently handling follow-ups, we’re sharing tips to help you close more deals while building trust and relationships.
Whether you’re refining your pitch or trying to stay organized, this episode is packed with actionable advice to help you sell smarter, not harder.Episode 8 - Imposter Syndrome IS a Growth Marker
Let’s talk about something every entrepreneur faces but doesn’t always admit: imposter syndrome. In this episode of Agency Darlings, we’re pulling back the curtain on those moments of self-doubt that make us question if we’re truly qualified for the opportunities in front of us.
We’re diving into how imposter syndrome shows up for agency owners—especially women and those in underrepresented groups—and how it ties into perfectionism, pricing challenges, and the emotional rollercoaster of running a business.Episode 7 - Master Your Finances and Put More Money in Your Pocket
In this episode of Agency Darlings, we’re diving into one of the biggest challenges creative agency owners face: managing finances. We’re talking all things cash flow, setting realistic revenue goals, and, most importantly, making sure you’re paying yourself what you deserve.
This Q&A-style episode dives deep into the numbers game that fuels your business success. Whether you're struggling to pay yourself consistently, wondering how much of your revenue should go toward payroll, or debating between reinvesting in your business and rewarding yourself, tune in to hear our thoughts and strategies for managing your agency's finances with confidence and data-driven decisions.Mid Season Update.
In this special episode, we’re sharing what’s been happening behind the scenes and how we’ve navigated some very unexpected mid season changes. We’d also love to take this opportunity to say thank you SO MUCH to every single one of you, whether you tune in every week or you’re just stopping by for one episode, we so deeply appreciate all of your support.
With that being said, welcome to Agency Darlings!Episode Six - Diversifying Your Offer Suite for Consistent Agency Revenue
In this episode, we dive deep into a crucial topic for agency owners: strengthening and diversifying your offer suite to maximize revenue and thrive through economic ups and downs. We share insights into why building offers around outcomes, not just outputs, is key and explore how to structure your offer tiers effectively. From creating profitable entry-point offers to designing complementary services, we break down actionable strategies that help you stand out, increase revenue potential, and better serve your clients.
Episode Five - Lead Gen: Breaking the Agency Feast or Famine Cycle
In this episode, we dive deep into lead generation for creative agencies. We’re exploring common misconceptions about lead gen, and discussing the importance of playing the long game for SUSTAINABLE GROWTH. From our take on cold outreach (spoiler: it’s a hard no from us) to focusing on quality over quantity in business development, we share practical tips for creative agency owners aiming to scale their businesses.
Since we’re halfway through the season, we reflect on our progress, share insights on balancing work and personal life, and discuss the challenges and successes we’ve experienced in our own businesses and in while building something new (like this podcast!)Episode Four - Attract and Close Better Clients With These Tactics
In this episode, co-hosts Melissa Lohrer and Meredith Fennessy Witts dive into one of the most challenging topics for agency owners: money. Join them as they share strategies on how to confidently discuss rates with clients, set clear pricing, and remove the emotional barriers that often come with financial conversations.
We explore why pricing transparency is crucial for building trust with potential clients and how to structure your sales process to avoid losing opportunities. Episode Three - Growth Strategies for Your Agency’s Off-Season
In this episode, hosts Melissa and Meredith dive into a topic every agency owner experiences: navigating a slow season of business. We know from personal experience, slow seasons can feel discouraging, but they don’t have to be. This episode shares actionable strategies to reframe these downtimes as opportunities for growth and transformation.
Episode Two - The Niching Advantage: Boost Your Agency's Growth and Profit
In this episode, Melissa and Meredith dive deep into the importance of niching for agency owners. We address the fears many agency owners face around turning down potential clients, but how ultimately, niching CORRECTLY leads to greater revenue, higher client retention, and streamlined operations. We’re also sharing the compelling statistics you need to hear about how niche agencies grow faster, charge more, and build stronger client relationships. Together, we break down why niching is the key to scaling your agency and why it’s okay to evolve your niche over time.
Episode One - Strategic Relationships as a Growth Strategy
In our first episode, hosts Melissa and Meredith kick off the podcast with an in depth discussion about how strategic relationships play a crucial role in scaling a business.
We’ll be providing you with a framework for key relationships - the 3 types of strategic relationships you need, where to find them, and how to actually drive QUALITY leads through them so you can scale your business efficiently.